We are athletes at heart who love spending time outdoors or in the gym, constantly pushing our performance. Over the years, we’ve noticed that the supplement industry has remained largely unchanged. Whey protein began as a waste byproduct of manufacturing and was refined into whey isolate in the 1970s—but it hasn’t evolved much since. We've come to realize that many of the supplements we trusted were not what we expected. It's no surprise we've struggled with deciding what to buy, achieving consistent results, or dealing with issues like bloating and indigestion when we're supposed to be performing at our best.

We’re driven to change that and bring the supplement and fitness industry into the modern age. Our approach combines data-driven research, innovative products, and a commitment to transparency. We create supplements designed to deliver maximum results while enhancing the overall user experience. Many current products lack modern research, innovation, and attention to the user experience. We’ve identified key areas for improvement, including product transparency, the buying experience, packaging, and—most importantly—the ingredients that directly impact how you feel and the results you achieve.

We’re starting with a new tier of protein that sets a higher standard than anything currently on the market. Over time, our products will continue to address these areas, evolving to redefine the experience and improve performance. We invite you to join us on this journey and be an active participant in advancing the fitness industry and human performance as a whole. Whether you’re an elite athlete or someone striving to reach your full potential, J3 Performance is here for you.

• MISSION

  Creating a new standard in physical human performance through evidence-based research that provides an accessible and transparent resource to consumers.

• vision

  To be the trusted innovators in human performance.

• values

  Integrity, Innovation, Efficiency, and Transparency